Sökt på: bjorn bjerke
totalt 16 träffar
Entrepreneurial Marketing
Just as society has realised the value of entrepreneurs, so entrepreneurs are gradually realising the value of strategic marketing. In this book, the authors explain the …
Understanding Entrepreneurship
This fascinating and original textbook - an excellent introductory text for both graduate and undergraduate students - attempts to enhance and advance our understanding of …
(De)Mobilizing the Entrepreneurship Discourse
This unique and fascinating book takes a critical look at aspects of the prevalent entrepreneurship discourse and presents several substantive new theories, prescribing what should …
(De)Mobilizing the Entrepreneurship Discourse
Social Entrepreneurship
This informative book examines some social entrepreneurs in practice in several countries whilst concentrating on entrepreneurs in the third sector. The authors call them citizen …
Understanding Entrepreneurship
Alternative Marketing Approaches for Entrepreneurs
Entrepreneurial Marketing
Entrepreneurial Imagination
Entrepreneurial Imagination innovatively focuses on entrepreneurial and economic action in time, timing, space and place.Schedules and places of production, working times and …
Business Leadership and Culture
How do business leaders think as a result of their national culture? This book provides a discussion and comparative analysis of five major cultures - American, Arab, Chinese, …
Methodology for Creating Business Knowledge
`Arbnor and Bjerke's deep insight into theory construction and their honest appraisal of knowledge creation makes this edition absolutely essential for business scholars. I …
About Entrepreneurship
This engaging textbook offers a modern perspective on all that is essential to know about entrepreneurship. It will prove required reading for both lecturers and undergraduate and …